You send the raw AI draft and the substance β we strip out everything that gives the machine away: the even sentence rhythm, the "it is worth noting", the empty adjectives and the paragraphs that end nowhere. What is left sounds like your company and can be published without another pass. We also write from scratch when there is no draft to start from. Not from a single word. From a set of habits AI repeats in every piece, and which start to grate by the third paragraph. This is exactly what we take out of your draft. A model keeps an even, rocking rhythm. People write differently: one sentence of four words, the next of thirty. That unevenness is the main reason one text reads smoothly and another sends you to sleep. Formulas that add nothing but take up room. The same handful keeps coming back in AI-written copy: "Highest quality", "comprehensive solutions", "an individual approach". Every competitor wrote the same thing, so the reader scrolls past. A specific β a number, a deadline, a name, a situation β changes everything. A model happily breaks a thought into six bullets, because that is safer than carrying an argument through. The result looks organised but persuades nobody, because nothing follows from it. The same text could sit on a law firm's site, a wholesaler's and a nail salon's. There is nothing in it that belongs to you alone β not the vocabulary, not the way it talks about the customer. The closing sentence summarises what you have just read instead of pushing you into the next paragraph. The text stands still, even though technically nothing is wrong with it. This is not a complaint about AI. A model handles the first draft, the structure and the pacing very well β which is why we use one ourselves, and why our rate is what it is rather than three times higher. The trouble starts where the raw output goes straight to publication: the reader senses the pattern even without being able to name it, and stops trusting what they read. Editing is that one missing step β usually a quarter of an hour per thousand characters, and the difference shows from the first paragraph. An extract from an enquiry by a plumbing company. On the left, what came out of the model. On the right, what we sent back. The substance is identical β only the way it is delivered changes. In today's world, an online presence is crucial for every business. It is worth noting that a professional website is not only a business card but also an effective sales tool. Our company offers comprehensive solutions tailored to the individual needs of every client. Thanks to many years of experience, we are able to guarantee the highest quality of service. In conclusion, investing in a website is a step that will certainly bring measurable benefits. Someone whose pipe bursts at ten in the evening will not call a number they cannot find. At that moment your website has one job: to show that you pick up the phone and that you are in the same part of town. So we start with three things β a phone number visible without scrolling, a list of services written in the customer's words, and photographs from your actual jobs rather than stock images. The rest can wait for stage two. Those three things decide whether the phone rings at all. An illustrative example built on a typical enquiry β we only show real client extracts with their permission. Want to see this on your own copy? Send one paragraph and we will return it edited, no strings attached. It usually starts with editing, because that is where the money comes back fastest. But if halfway through a project it turns out something has never been written at all, we do not send you off to another supplier. The core of the offer. You supply the substance and the raw draft; we turn it into something ready to publish. For when there is no draft, or the topic needs research a model cannot carry on its own. A speciality of its own, because here consistency across many texts is what counts. You do not have to choose upfront. We usually start with one batch of texts to edit, and the scope widens by itself once it is clear the thing works. The real value in an ongoing arrangement does not come from the editing itself, but from the fact that after a few pieces you no longer have to explain anything. So we treat the first job as calibration. You send one text. We return it edited, so you can judge the craft before you order anything and before we agree a rate. We agree how to address the reader, the trade vocabulary, what is off limits, and what genuinely sets the company apart. One page we return to for every text. Work on your draft. We do not invent the substance β if something is unclear or does not add up, we ask rather than guess. You get copy ready to publish and, on request, a version with notes on what we changed and why. One round of revisions is included. We set a fixed cycle: how many texts a week, which days they come in, when they come back. No chasing on either side. The substance stays with you β by design. You know how your industry works, how long a job actually takes and what customers ask on the phone. Our job is to make that knowledge readable. If a number, a deadline or a promise appears that is not in your input, we do not add it ourselves β we flag the gap and ask. That is the only way editing does not turn into inventing facts, which with generated copy happens constantly. At five texts a month it hardly matters who does them. The trouble starts at fifty β and that is when it turns out the bottleneck is not the writing but consistency and availability. You could, and at a smaller volume that is often the better answer β we say so plainly rather than pretending otherwise. A good freelancer costs less to work with, gets up to speed faster and has no structure to maintain behind them. The difference shows up at three moments, none of them visible at the start: when the volume doubles in a single week, when one person disappears for a fortnight mid-project, and when six months in the style has to be levelled across a hundred pieces written at different times. That is what you are paying us for β not for editing a paragraph. If your scale does not call for it, we will tell you at the quoting stage and nobody will try to talk you round. Most copywriting jobs end with a file that somebody on your side still has to paste in, format and arrange. We do not hand that stage back to you, because building stores and sites on these systems is what we do daily. Several hundred product pages at a time, in one consistent structure: short listing description, full description, specifications. We work from your store export and hand back a file ready to import, or upload the content directly. Usually the biggest untapped asset in a store β categories catch keywords with real buying intent and sit empty. We write them to serve the customer and the search engine at once, without a wall of text under the products. Thirty variations of the same product do not need thirty identical descriptions β they need one good one and the differences spelled out where they matter. Duplicate content in a store can cost visibility, so we watch for it from the start. We upload the copy into WordPress, set the titles and descriptions in the SEO plugin and check how it renders. You get a finished page, not a document β and nobody on your side loses a day to it. This simply follows from what we do. CentrumSEO is a WordPress and WooCommerce agency β we write our own plugins and themes, run stores on the technical side and carry out SEO audits. Content is one piece of the same puzzle here, not a service bolted on. In practice that means if, while writing product copy, we notice the categories are not indexed at all or that the product template is losing its headings, we will tell you instead of writing into the void. The way the trade does it β you pay for volume, not hours, so you know what a batch will cost before it starts. We set the rate after seeing your copy, because editing a clean draft and rescuing someone else's text are two different jobs. You have an AI draft and the substance. This is the option those job ads are looking for. from β¬1.20 netper 1,000 characters Β· the larger the volume, the lower the rate There is no draft, or the topic needs research and a conversation with you. Quoted individuallyper piece or per 1,000 characters β your choice A recurring monthly volume, a store with a large catalogue, several brands at once. Quoted individuallythe rate falls as the volume grows Before we agree anything, send one text β we will return it edited and only then quote a rate. That is fairer to both sides than a figure given blind. We start at β¬1.20 net per 1,000 characters with spaces and go up from there β the more craft a given text demands, the higher it lands. The main factor is the state of the draft: a clean model output with sensible substance edits quickly, while a text that has passed through several hands with no specifics in it effectively has to be rewritten. Sector, deadline and volume follow; on a steady stream of work the rate comes down. We give a firm figure after seeing one of your texts, not before. Yes, and we prefer to start that way. Send one text β ideally a representative one rather than the easiest β and we will return it edited, free and with no obligation. On request we add a version with notes on what we changed and why. Only then do we talk about rates and volume. It is the only sensible way to judge craft: a portfolio shows pieces the supplier picked, a test piece shows the work done on your material. People β every text goes through an editor, not through another prompt saying "rewrite this more naturally". On larger batches several people work on one project, but always from the same style sheet and glossary, so the twentieth text sounds like the first. You have one point of contact and never need to work out who is doing what. We do not invent it, and that is deliberate. The substance comes from you, because you are the one who knows how long your service takes and what customers ask about. If we hit something that does not add up, a gap, or a number with nothing behind it, we flag it and ask rather than filling it in ourselves. With generated copy this matters enormously, because a model will happily insert a plausible-sounding fact nobody has checked. We make no such promise and we think nobody honest should. Detectors get it wrong in both directions β they will flag hand-written prose as machine-made and vice versa β so guaranteeing their verdict would be guaranteeing a lottery. We answer for what can actually be checked: that the copy reads naturally, holds a consistent brand voice, carries specifics and meets Google's guidance on content created for people. That last one has a real bearing on visibility; a detector score has none. Within 48 hours of accepting the job for a typical batch. On an ongoing arrangement we set a rhythm β texts arrive Monday, come back Thursday, for instance β so nothing has to be agreed each time. Large batches of several hundred product descriptions are split into tranches so you can start publishing before the whole thing is finished. Rush work is possible and quoted separately. All three, yes. We work B2B, issue VAT invoices, sign a contract and an NDA where the material is confidential. Rights to the copy pass to you β we keep nothing back that could tie your hands later. The editing itself is platform-agnostic β we take copy in any format and can hand it back the same way. The difference is publishing: on WordPress and WooCommerce we upload the content straight to the site, set the tags and check the render, because that is our daily environment. On other systems we deliver a finished file or an import sheet and the upload stays on your side. No fee, no obligation and no sales call first. You will see the craft on your own material, we will see what we are dealing with β and only then will we name a rate per 1,000 characters and a realistic deadline.Your input, our editing. Copy that no longer reads like a model wrote it.
How a reader can tell a model wrote it
Every sentence the same length
Filler phrases
Claims instead of proof
A list instead of an argument
No brand voice
Paragraphs that end nowhere
The same paragraph, two versions
What exactly changed
From editing your draft to writing from scratch
AI editing and humanising
Copy written from scratch
Store: products and categories
The first text sets up every one after it
Test piece
Style sheet
Editing
Delivery and notes
A working rhythm
What changes once there is a lot of copy
"But I could just hire one copywriter from an ad"
Copy that reaches the site, not a document
Product descriptions in batches
Category copy for commercial keywords
Variations without duplicated copy
We publish it too
Billed per 1,000 characters with spaces
Editing and humanising
Send a test piece
Written from scratch
Request a quote
Ongoing arrangement
Let's talk about working together
What moves the rate up or down
AI content editing β frequently asked questions
Send one text. We will return it edited.