Using our own tools we go through every single URL on your site and bring the outbound link structure, meta tags and heading hierarchy together in one place. No credit limits, no sampling. You get a picture of how your site actually works from the inside β and a list of changes ordered by what really moves rankings. An audit is not there to produce a list of a hundred minor issues. It is there so you can stop guessing β and put your budget where it comes back fastest. Below are the situations in which people order one most often. Rankings slide week after week even though the site looks exactly as it did a year ago. The cause usually sits in changes on the search engine side or in something that crept in unnoticed β and it can be pointed to in the data. New layout, new URLs, new hosting. The most expensive migration mistakes β lost redirects, blocked indexing, dropped tags β cost the least when they are caught in the first few weeks. A WooCommerce store with hundreds of products, with sales driven entirely by paid ads. That usually means the categories and product pages are not competing at all for the keywords your competitors are earning on. An audit at the start sets the order of the work and gives you a reference point. Six months later it is plain to see what changed β instead of a discussion about whether anything was done at all. We check what was actually implemented, what was promised and never delivered, and whether the site contains anything that will have to be undone. No judging people β just the facts. Ads will deliver traffic to a site that takes seven seconds to load and has broken product pages. An audit before a campaign usually lowers your cost per customer more than optimising the bids themselves. If none of these is your situation β write to us anyway. We run a short review of the site free of charge and tell you straight whether an audit will give you anything, or whether in your case the money is better spent on specific work right away. We would rather lose one order than sell a document that ends up in a drawer. We do not resell a report from somebody else's crawler and we do not work on a sample of five hundred URLs. The tools we run our audits with were written by us β for WordPress, for WooCommerce, and for what you actually need to see in order to understand how a site works from the inside. We walk the site link by link and build a full map of connections: what links to what, how many clicks separate a page from the homepage, which URLs have no internal link at all and therefore barely exist for the search engine. Separately we collect every outbound link β which domains they point to, what attributes they carry, how many end in a 404 or a redirect chain. Titles and descriptions from the entire site laid out in a single table. That is when things invisible page by page come out: duplicates across three hundred URLs, titles truncated in search results, descriptions generated from a template, and above all conflicts between what the SEO plugin claims and what really ends up in the page source. The H1βH6 hierarchy pulled from every URL and compared globally. It surfaces errors you simply cannot spot page by page: several H1s on one view, headings used as decoration in a slider or in the footer, skipped levels, sections built from bold text instead of a heading. For a search engine this is the table of contents of your site β if it is broken, good content reads worse than it deserves to. All of the layers above come together in one dataset: URL, title, description, headings, inbound and outbound links, response code, depth in the structure, last modified date. Only from this perspective do the patterns show β that the problem is not one page but the whole category template, and that a single fix in the theme closes four hundred errors at once. Why not an off-the-shelf crawler on subscription. Tools bought off the shelf count credits, switch to sampling on large sites and know nothing about the WooCommerce context β to them a product variation, a filtered URL and a cart page are three ordinary addresses, so the report swells with phantom errors that hide the real ones. Our tools understand how WordPress and WooCommerce build URLs, so instead of a thousand alerts you get a list of things that genuinely need doing. There is no size limit either β a store with twenty thousand URLs is crawled the same way as a one-page site: in full. Six areas, worked through one by one in a full audit. Every point ends with a concrete conclusion β what is there, what should be there, and how much work it takes. We narrow the scope only when you specifically want a narrower audit. We do not tick boxes to pad the report. If an area of your site is in good shape β we will write exactly that, in one sentence, and move on. The order is not accidental. First we understand the business, then we gather hard data, and only at the end do we write recommendations β because advice given without knowing the goal is guesswork in a nicely formatted PDF. We talk about business goals, the history of the site and what you have already tried. We take access to Search Console, Analytics and the WordPress admin. Our tools go through every URL and collect meta tags, headings, internal and outbound links and response codes. That produces the raw dataset we work on from there. We overlay Search Console and Analytics data on the crawl result, add competitor analysis and a keyword map. This is where a cosmetic issue gets separated from one that genuinely costs traffic. We write the document: every issue with an example, a rationale and a concrete fix. Plus an action list ordered by the ratio of impact to effort. A meeting where we go through the report point by point and answer questions. We stay available during implementation β by your team or by ours. These timings are indicative for a mid-sized site. For a large store we give you a realistic deadline before we start, not halfway through. After every stage you know where we are β you do not have to ask. The audit ends with a document meant to lead to changes, not to impress with its page count. We write in plain language, show every issue on a real example from your site, and say outright what to do about it. Every finding described: what it is, why it is a problem, how it looks on your site and how to fix it. No wall of jargon β the technical detail sits in boxes for the developer, the rest is written in normal language. Raw data from our tools: every URL with its title, description, headings, links and response code. Sortable and filterable β your team can work from it without us. All recommendations in one table, ordered by the ratio of impact to effort, with each item assigned to whoever does it: developer, content editor or us. An hour to ninety minutes going through the report point by point. Bring your developer and your content person β it is usually the most productive part of the whole audit. The report is yours β implement it in-house, hand it to any agency, or have us do the work. We do not bake anything into it that would tie you to us. We write WordPress plugins and themes ourselves and we run WooCommerce stores on the technical side every day. That is why the audit does not stop at generalities: we point to the exact file, the exact setting and the exact template that causes the problem. Yoast or Rank Math with the default title template across the whole site, author and tag archives left in the index, an XML sitemap letting attachments through. We check what the plugin actually outputs into the page source, not what it claims in the settings β the two are not always the same. Headings used as decoration in a slider and in the footer, an H1 baked into the logo on every page, content injected by JavaScript after load. These are template-level errors: one fix in the theme closes them site-wide β which is exactly why they are worth finding. A store can generate tens of thousands of URLs from filtering and sorting, and each of them eats crawl budget that should go to product pages. We establish what belongs in the index and what must stay out of it, and how to set it up technically without cutting off something you need. In most stores it is the categories that hold the biggest untapped potential β they match commercial keywords, yet they are usually an empty product list with no description and no heading. We show which categories to build out first and what to write in them. What to do with the URL of a product you no longer sell: keep it, redirect it or remove it. The wrong decision across several hundred products can wipe out a serious share of a store's visibility. We give you one unambiguous rule, not general advice. Product, Offer, AggregateRating and Review β the markup that puts price, availability and stars into the search results. We verify both correctness and agreement with real stock levels, because a mismatch can cost you rich results altogether. The audit does not have to end with a document. Since WordPress and WooCommerce are what we work on every day, we can simply implement the same changes β from theme fixes and plugin configuration through to rebuilding store categories and filling in content. You can also take the report and do everything in-house; both routes are fine by us, and we say so openly before we start. An audit cannot honestly be sold off a price list. A company site with forty pages is one thing; a store with twenty thousand URLs and three language versions is quite another. So we quote after a short review of the site β before the work starts, not halfway through it. For sites with indexing or speed problems, or after a migration that went wrong. Quoted individuallysite review free of charge The standard scope for companies that want to move the needle on visibility. Quoted individuallysite review free of charge WooCommerce stores β from a few dozen products to tens of thousands. Quoted individuallystore review free of charge The review and the quote are free and come with no obligation. Send us the site address and two sentences about what worries you β we will come back with a firm price, a deadline and a scope. For a company site or a mid-sized content site it is usually 7β12 working days from the moment we have access. A large WooCommerce store with thousands of products and several language versions is typically 3β4 weeks. We state the real deadline in the quote, before the work begins β and we do not move it later on. A free tool scans a few pages and returns a list of warnings with no context β it does not know what you earn on, what resources you have for implementation, or which of those warnings matter at all. We go through every URL on the site with our own tools, overlay Search Console data on top, and then turn the result into an action list ordered by the ratio of impact to effort. You get a running order, not a pile of alerts. Because any list price would either be too high for a small site or unrealistic for a large store. The workload depends above all on the number of URLs, the type of site and the number of language versions. We run the review free of charge and on that basis give you one firm figure and a deadline. If it turns out mid-project that the scope has to grow, we say so straight away β we do not add line items after the fact. Not by default β the audit ends with a report, a data spreadsheet and a walkthrough meeting. You can implement it yourself, hand it to your developer or to any agency; the report is written so it can be worked from without us. If you would rather we did it, we quote that work separately after the audit, once the scope is known item by item. Access to Google Search Console and Analytics (read permission is enough), an account in the WordPress admin, and a short conversation about your business goals and the history of the site. For a store it also helps to know which categories and products matter most to you commercially. If you are not sure how to grant access β we will walk you through it step by step. Yes β and that is precisely why we wrote our own tools. Subscription crawlers count credits and switch to sampling on large sites, so part of the problems never surface at all. Our tools have no URL cap, so the store is crawled in full: every category, every product page, every variation. Yes β it is written for a business owner, not for a specialist. Every finding comes with a description of the business consequence ("because of this, these pages do not appear in the results"), with the technical detail underneath in a box for the developer. At the walkthrough meeting we go through everything point by point and answer questions β you can bring your team along. That is a result too, and we say it plainly instead of padding the report to a hundred pages. In that case the audit usually shifts the conversation from technicalities to content, keywords and links β which is where the potential actually sits. And if we can already see at the free review stage that an audit will not give you much, we will tell you right away and suggest where the budget is better spent. Send us the address and two sentences about what worries you. We will run a free review with our own tools and come back with a firm quote for the audit, a deadline and our first observations β before you order anything.An SEO audit that shows the whole site at once β not a handful of pages.
When an SEO audit really pays off
Traffic from Google is falling and you changed nothing
After a redesign or a migration
The store gets traffic, but not from organic results
You are starting SEO work and do not want to pay for guesswork
You are changing agencies and want to know what is left
Before launching paid campaigns
In-house tools β which is why we see more
Link map and outbound link profile
Meta tag scanner
Heading structure analysis
A global view instead of page by page
What exactly we check
Technical foundation
On-page and structure
Content and visibility
Links and authority
E-commerce (WooCommerce)
Conclusions and priorities
Five steps from enquiry to implementation
Briefing and access
Full site crawl
Analysis and data
Report and priorities
Walkthrough and support
A report you can start working from the next day
The audit document
Full crawl spreadsheet
Prioritised action list
Walkthrough meeting
How the prioritisation works
We know these systems from the inside β we know where to look
An SEO plugin set up and forgotten
A theme that breaks the structure
WooCommerce: variations, filters, pagination
Store categories with no content
Discontinued and out-of-stock products
Product structured data
Quoted individually β and here is why
Technical audit
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Full audit
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E-commerce audit
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What the price depends on
SEO audit β frequently asked questions
Let us find out what is really going on inside your site.