IdealneZakupy.pl
A cordless power tool shop rewritten from a bought page-builder template kit into a bespoke WooCommerce theme โ together with a custom import gateway that stops the warehouse system from wiping the product copy we wrote.
Challenge
The entire look of the shop hung on a bought template kit and three plugins at once, the catalogue went to Google without a single piece of its own copy, and syncing with the warehouse system threatened to overwrite every product name on the first run.
Solution
We rewrote the shop from scratch as a bespoke WordPress theme: twenty-five modules, no page builder, no paid plugins. On top of that a custom plugin bridging the shop and the warehouse system โ it intercepts import requests, answers with the id of a category that already exists in the shop, and shields our titles and descriptions from being overwritten. The SEO layer, one hundred and eight titles and meta descriptions, went in with a script that had a dry run and an undo.
What we built โ element by element
A shop rewritten from scratch on a bespoke theme
IdealneZakupy.pl sells cordless power tools, phone accessories and home equipment. We found it running on a bought page-builder template kit and wrote a bespoke WooCommerce theme in its place. The next steps show the most interesting parts.
- Architecture
A look that does not depend on third-party plugins
The bought kit kept the shop layout inside three plugins at once โ an update to any of them could pull the page apart. The theme written from scratch has twenty-five modules and not one such dependency: the client pays no licence fees, and the layout has nothing to fall apart on.
- Shop
Filters that count what is actually in stock
Filtering by category, price, attributes and availability runs over AJAX, with a counter on every option and a canonical URL for the search engine. A product with no price set does not sit there as an empty 0.00 card โ it turns into an "ask for a price" item, so the page and its ranking stay while the offer disappears.
- Business buyers
Tax number, VAT invoice and the free shipping threshold
A tax number field with checksum validation flows into the order, the dashboard, the lists, the emails and the customer account โ a VAT invoice is part of the checkout, not a separate email request. Next to it works a free shipping progress bar that hides the paid courier once the threshold is passed and sets the right option itself.
- Integration
An import gateway that answers instead of refusing
On every update the warehouse system wants to create its own categories in the shop. A refusal breaks the whole import, so our plugin answers instead: asked to "create category X", it returns the id of a category the shop already has. One hundred and ten products went through in a single run and the category tree did not move.
- SEO
One hundred and eight descriptions the robot cannot delete
The catalogue got its own titles and meta descriptions written for Google โ one hundred and eight unique entries across products and categories. Every product also carries a flag protecting its name and copy: the import brings price, stock and photos, but the text stays ours. Without it the first sync run would have wiped all of that work.